Research Groups

Oldham, Kent and Birmingham. 13th August 2009

6 groups:

18-30

30-50

Mixed groups. All aggregator users

Some great pointers for us:

Testimonials (make mass, not niche, make them believable, use real characters, don't go too 'deep')

Messaging (Save time, money and hassle; give examples of what you can do with your 'saving'; look at the backstory)

Tone (consumer champion; bit of humour - but don't laugh at people; straightforward; down to earth; honest)

Oh. And show the site. Show the site. And then show the site again.